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WHY SWOOP · REACH IN MOTION

Put your brand
where Miami moves.

A billboard waits for people to pass. A Branded Swoop Vehicle goes where they are — South Beach streets, Miami corridors, hotel areas and event zones, on the schedule you plan.

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Illustrative coverage · approved Swoop vehicle · Map © OpenStreetMap

NATIONAL OOH RESEARCH · OAAA

People notice out-of-home — including vehicles.

88%of U.S. adults 18–64 said they noticed any out-of-home ad in the past 30 days[3]
78%said they engaged with any out-of-home ad in the past 60 days[3]
OOH formats noticed in past 30 days[3]Share of U.S. adults 18–64 who reported noticing each format. Respondents could select more than one.
Billboards
69%
Wrapped vehicles or other signs on vehicles
49%
Mobile billboards
36%
Printed bus shelter ads
30%

Source: OAAA / Morning Consult, March 2023; survey fielded Nov 10–15, 2022 (n = 1,461). These are national, self-reported awareness and behavior figures with overlapping audiences. They are not Miami-specific, not campaign impressions, and not a forecast or guarantee of Swoop results. Billboards were noticed by more people overall; the data show that vehicle wraps and mobile formats are noticed too.

THE AUDIENCE IS ALREADY HERE

Destination demand & lodging proxy

Destination demand28.3Mtotal visitors, Greater Miami & Miami Beach, 2025[1]Greater Miami destination total — not South Beach alone.
Destination demand~10.4Movernight visitors to Miami Beach, 2024[2]City of Miami Beach overnight-visitor measure.
Lodging proxy20,868hotel rooms in Miami Beach, Sept 2024[4]Inventory count at that reporting date.
Lodging proxy72.1%Miami Beach hotel occupancy, Sept 2024[4]Point-in-time month — not annualized.
How to read these figures

These are destination-wide visitor and lodging figures, not Swoop impressions or audience counts. Greater Miami totals cover more than Miami Beach, and the lodging counts describe hotel inventory in one month — not people or guaranteed exposure.

THE MEDIA MIX

Why Swoop belongs in your outdoor mix.

Area coverageStreet-level proximityChoose your routeLive engagement
Swoop mobile wrap
Bus wrap
Fixed billboard
Bus shelter poster

Qualitative comparison (5 = strongest) for illustration — not measured impressions. Many campaigns combine formats.

  • Route flexibilityA planned route, not one fixed spot
  • Repeat passesRevisit chosen corridors on schedule
  • Events & hotelsEvent districts, hotel areas, busy streets
  • Close to peopleBranded vehicles at street level
  • ActivationsOptional experiential add-ons, planned with you

Illustrative loop over South Beach only — not an actual route or live fleet. Map © OpenStreetMap contributors.

GO WHERE THE MOMENT IS

Reach is route-dependent

We don't publish a one-size-fits-all reach number. Exposure depends on:

  1. Corridors and neighborhoods selected
  2. Campaign days and hours
  3. Number of vehicles in the fleet
  4. Traffic and pedestrian mobility on the day
  5. Actual routes driven and event access

Tell us your corridors, dates and goals and we'll build an itinerary-specific plan and estimate.

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START A CONVERSATION

Make Swoop part of your media mix.

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Sources

  1. Greater Miami Convention & Visitors Bureau, “GMCVB Reports Strong Tourism” (June 3, 2026).
  2. City of Miami Beach, “Miami Beach Gains Approval from State on Beachfront Management Plan” (citing GMCVB).
  3. OAAA & Morning Consult, “OOH Ad Study” (March 2023). Online survey of 1,461 U.S. adults ages 18–64, weighted to be nationally representative, fielded Nov 10–15, 2022.
  4. Miami Beach Visitor & Convention Authority, “Visitor Industry Overview” (2024/25 report): 11,968,000 overnight visitors to Miami Beach in 2023; 20,868 hotel rooms as of September 2024; 72.1% occupancy reported for September 2024 (point-in-time figure).
  5. Airbtics, “South Beach — Annual Airbnb Revenue” market summary: 2,144 active short-term-rental listings and 67% occupancy for September 2025–August 2026 (page last updated October 16, 2026).